Seneca once said, “I shall never be ashamed of citing a bad author if the line is good.” And is time we learn something from some widely hated all over the world.

The world is divided when it comes to looking up to Jeff Bezos as an idol, but it cannot be denied that his creation of Amazon has changed the way we live. And there is something to learn from this e-commerce pioneer when it comes to eating the frog.

Apart from tough work policies, Bezos is also famous for the way he plans his workday. Every day, Bezos schedules 1-2 hours at the beginning of the day to make big decisions. After this, he switches to non-demanding activities. And he suggests all his leaders do the same. He tells in an Economic Club interview:

As a senior executive, you get paid to make a small number of high-quality decisions… If I make, like, three good decisions a day, that’s enough. And they should be as high quality as I can make them. Warren Buffett says he’s good if he makes three good decisions a year.

He is basically avoiding decision fatigue, the phenomenon of decline in our ability to decide as the day passes. It is due to this same decision fatigue why judges are less likely to grant paroles later in the day. Maybe not by its name, but all of us are well familiar with decision fatigue.

Given how we make hundreds of decisions every day, including what to wear, eat, say, etc., it is natural for the brain to get fatigued after the first few hours itself. The only way to perform better is to plan your day per this fact. And Bezos considers himself no exception, so he encourages everyone to do the tough tasks at the beginning of the day so that we can be mentally free for the rest of the day.